• Press Releases

Love can endure Armageddon!


Despite all the doom and gloom surrounding December 21, 2012 (the last day of the Mayan calendar), a new survey reveals that Americans are more optimistic about this day than previously thought. Zoosk recently conducted a survey among more than 4,000 of its members in the U.S. to gather their thoughts on this date, if they are preparing for it, and how the idea of the end of the world would affect their plans.

In the words of Alex Mehr, our co-CEO: “With all the coverage about the end of the world according to the Mayan calendar, we thought it would be fascinating to ask people about the choices they would make in the face of Armageddon.”

Here are some of our survey findings:

Forget the hype about the end of the world – Americans are feeling optimistic about Dec. 21, 2012.
o 93% of Americans think the world will not come to an end on Dec. 21, 2012.
o Only 25% of Americans will do any kind of preparation for Dec. 21, such as buying survival gear and emergency supplies.

Love can endure Armageddon!
o 68% of Americans say they would stay in the relationship they are currently in even if they believed the world were coming to an end.
o 34% of Americans would like to spend their last day on Earth snuggling with a loved one.

The last day on Earth would not bring out the worst in us.
o Only 5% would max out their credit cards.
o Only 1% would tell-off their boss.

(We conducted the survey online in November 2012. The survey garnered 4,094 responses from members of Zoosk in the U.S.)

Our thoughts? Whew! Armageddon isn’t so bleak after all. What do you think?

Photo via Flickr. Creative Commons License. Attribution-NoDerivs.

Zoosk on Facebook | Zoosk on Twitter | Zoosk on YouTube

Media Resources

The Zoosk logo is available for use in any media outlet or publication. However, any modification of the logo or combination with other marks is not permitted. If you have questions about Zoosk’s logo and usage requirements, contact press@zoosk.com.

Zoosk Logo