The new video dating app uses an immersive 360 video to engage daters and tell its story.
SAN FRANCISCO, November 4, 2016 — Lively, a new dating app that uses videos instead of static profiles, today announced the launch of a new 360 video “A Tale of Two Singles.” The video, shot throughout San Francisco over the course of a long weekend, is one of the first times a brand has used 360 video to tell a narrative story.
People watching the video can bring the story of two people getting to know each other to life by turning their device or dragging their finger or cursor around to explore every angle of the video. It’s a new, exciting way for viewers to interact and immerse themselves in a story.
The new technology is a good fit for Lively, a dating app that goes beyond static images and text to help daters get to know each other through short videos. The app’s focus on telling stories through videos rather than sharing still-images selfies, adds new life and authenticity to the average experience on dating apps and makes it easy to get a better sense of who they are.
People who’d like to watch the new video can view it above or check it out on Lively’s Facebook page. Lively is currently launched in the San Francisco Bay Area and is available nation-wide in the App Store for download at: https://itunes.apple.com/us/app/lively-dating-app-to-meet/id1041570772?mt=8
Zoosk is a leading online dating company that learns as you click in order to pair you with singles with whom you’re likely to discover mutual attraction. Zoosk’s Behavioral Matchmaking™ technology is constantly learning from the actions of more than 38 million members in order to deliver better matches. Zoosk is a market leader in mobile dating. Available in over 80 countries and translated into 25 languages, Zoosk is a global online dating platform.
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