Lively, the first app to come out of the popular dating site Zoosk’s Labs program, brings new life to the typical search and swipe dating experience with dynamic video profiles and a fresh perspective on how people really get to know each other.
SAN FRANCISCO, July 19, 2016 — Zoosk, a leading technology-driven online dating company, today announced the launch of Lively—a dating app that goes beyond static images and text, to help daters get to know each other through short videos that create a moving story of who they really are.
With over 38 million members worldwide, Zoosk is one of the top dating apps and a leader in the online dating industry. The Lively app, available now on iOS, is the first offering from Zoosk Labs, an in-house incubator that signals the company’s commitment to innovation and expansion into new areas and demographics.
“Lively is a huge step forward for us,” said Kelly Steckelberg, CEO of Zoosk. “There are so many intangible things that attract people to each other—little things like how they hold a drink, laugh, or move through a room—and we wanted to capture that. Lively allows daters to see each other in a new way, and because of that the whole experience feels different. ”
On Lively, daters are asked to ‘show not tell’ who they are. Instead of reading that someone likes basketball, music, or hiking; daters can actually watch the other person sink a basket, play a new song, or reach the top of a summit. The video stories add new life and authenticity to the average dating profile without losing the excitement and fun of connecting quickly.
A few of the other distinctive features of the app include:
– Rotating prompts that give people new ideas for their stories and a built-in way to raise their profile, which also helps keep their profiles fresh and updated
– Intuitive editing capabilities (such as video cropping and the ability to re-order content by dragging and dropping) that lets people quickly create, review, and save their video stories to their dating profile or phone
– Integration with daters’ already curated social feeds—including Facebook and Instagram—that makes it easier for them to find their favorite photos and videos
In a survey of Zoosk members (ages 18-34), 90% of both men and women said they were more likely to reach out to someone with more pictures or videos on their dating profile and nearly 3/4 of women and over half of men found social media profiles to be more informative about a person than a traditional dating profile.
“In testing, a lot of the feedback was that Lively felt more intimate, and when you get on the app it really does seem like you’re getting a small glimpse into someone’s life,” Steckelberg said. “It feels like the first step towards getting to know someone, and that’s exactly what we wanted Lively to be be.”
Lively launches for use in the San Francisco Bay Area today, but is available nation-wide in the App Store for download now: https://itunes.apple.com/us/app/lively-dating-app-to-meet/id1041570772?mt=8
Zoosk is a leading online dating company that learns as you click in order to pair you with singles with whom you’re likely to discover mutual attraction. Zoosk’s Behavioral Matchmaking™ technology is constantly learning from the actions of more than 38 million members in order to deliver better matches. With the #1 dating app, Zoosk is a market leader in mobile dating. Available in over 80 countries and translated into 25 languages, Zoosk is a global online dating platform.
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