Zoosk is featured in today’s Wall Street Journal! The article, called “You’re Reading That Book Too? Marry Me” examines the connection between peoples’ reading habits and love lives.

Other dating sites, like Zoosk.com, which reports it has 50 million users world-wide, are also moving away from the old-guard online dating model, on sites which talk about personality matching but often feed choices that boil down to height, income and body type. Later this year, Zoosk will start matching people based on taste in books, music and movies.

In a recent survey of its members, 57% of Zoosk users said it was a turn-on if someone likes the same books they do. “The survey confirmed our initial hypothesis that books are a great context for initiating a conversation,” says Alex Mehr, 31, the co-founder of Zoosk.

Read the rest of the article on the Wall Street Journal site or pick up an issue on newsstands today.