New Members Are Eased into Online Dating as They Explore Top Features
Zoosk, a leading technology-driven online dating company that provides its members with personalized matches, recently launched an interactive tour that introduces new members to the experience of dating in an online environment. The number of American adults who know someone who has used an online dating site has risen from thirty-one to forty-two percent since 2005, according to a Pew Internet Research study from May 2013. As the number of online and mobile daters continues to rise, Zoosk’s newest feature aims to make it easier for those who are new to the experience to jump in and get started.
The interactive tour helps new Zoosk members get the most out of their dating experience by highlighting ways they can:
• Search for potential love interests
• Communicate with people they’re interested in
• Use Carousel to quickly connect to people they have a mutual attraction with
After signing up, new members are automatically greeted with the tour that leads them through interactions with popular Zoosk features, including search, messaging, and Carousel. Zoosk’s Behavioral Matchmaking™ engine uses a member’s actions on the site to learn about who they like and who will like them back. Because of this, an additional benefit of the new feature is that it helps new members interact with the site and improves their matches quicker.
“It can be daunting to enter the dating scene so we wanted to make the process of joining and meeting new people on Zoosk as easy as possible for everyone, regardless of their level of online dating experience,” said Shayan Zadeh, Co-Founder and CEO of Zoosk. “Our interactive tour offers an easy and enjoyable welcome to Zoosk and aids our matchmaking technology in its delivery of a personalized dating experience.”
The interactive tour is personalized based on a new member’s dating preferences. Members move at their own pace, allowing them to fully grasp each feature by interacting with it in a guided experience. At launch, the interactive guide is available to new Zoosk members on iOS or using the website, and is expected to be available to new members on Android shortly thereafter.
Zoosk is a leading online dating company that learns as you click in order to pair you with singles with whom you’re likely to discover mutual attraction. Zoosk’s Behavioral Matchmaking™ technology is constantly learning from the actions of more than 27 million members in order to deliver better matches. With the #1 grossing dating app and a top 25 grossing app on the iPhone in the United States, Zoosk is a market leader in mobile dating. Available in over 80 countries and translated into 25 languages, Zoosk is a global online dating platform.
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